Daily Variety, July 16, 2007 -    (Warner Bros. TV Group President Bruce) Rosenblum asserted the industry needs up to three years to figure out how the new model will function financially in terms of what the consumer wants -- and where the ad industry will want to spend money.  "It's a brand-new business, in 24-36 months, we'll have a much clearer picture."
   Rosenblum also contended that if the nets and producers can have flexibility in using digital platforms, the industry can reduce the 85%-90% failure rate of new shows. That would enable the industry to become more profitable, to the benefit of consumers and WGA members.
   The execs also took several potshots at recent comments by John Bowman, chief of the WGA negotiating committee, including assertions that Hollywood accounting can't be trusted. (J. Nicholas) Counter insisted that the WGA has extensive access to company numbers via profit-participation agreements along with health and pension reports; Rosenblum stressed that the AMPTP's seeking to revamp residuals so that the payments would be triggered once basic costs are recouped, adding that the proposal is not tied to a net profits formula.

AMPTP, July 16, 2007 -    "We are committed to negotiating a deal that is fair to everyone; one that respects the needs and concerns of the WGA as well as all the AMPTP member companies; one that maintains industry stability, one that gives us the flexibility to adapt to the revolutionary changes in front of us; one that helps us manage our risks, grow our businesses and share our rewards."